Comparing Direct Trade & Fair Trade Coffee
Direct trade
&
fair trade
are specialty coffee sourcing strategies.
Fairtrade certification ensures that coffee meets supply and production standards.
It involves environmentalsustainability, worker rights, safer working conditions, fair treatment, & fair pay.
Fair trade focuses on the quantity of coffee instead of the quality of the coffee.
Direct trade aims to keep the buyer and farmer on good terms.
It focuses more on the
quality
of coffee.
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fair trade & direct trade coffee?
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